Valuing an Initial Public Offering

If you were an investment banker, pricing an initial public offering, would you primarily use discounted cash flow valuation, relative valuation or a combination of the two?

a. Relative valuation, because the buyers of the IPO will look at comparables b. Discounted cash flow valuation, because it reflects intrinsic value c. The higher of the two values, since it is my job to get the highest price I can for my client d. None of the above Explain.

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