The Choices for a Publicly Traded Firm

Once a firm is publicly traded, it can raise new financing by issuing more common stock, equity options or corporate bonds. Additional equity offerings made by firms that are already publicly traded are called seasoned equity issues. In making stock and bond offerings, a publicly traded firm has several choices. It can sell these securities with underwritten general subscriptions, through stocks and bonds are offered to the public at an offering price guaranteed by the investment banker. It can also privately place both bonds

12 The process by which this price range was set was not made public. We would assume that it was partially based upon how the market was pricing two other publicly traded rivals - Fed Ex and Airborne Freight.

and stocks with institutional investors, or issue stocks and bonds directly to investors, without any middlemen.

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