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38 We first estimated the enterprise value for each firm by adding the market value of equity to the book value of debt and subtracting out cash. We divided the aggregate enterprise value by revenues for all of the comparable firms to obtain the multiples. We did not use the averages of the revenue multiples of the individual firms because a few outliers skewed the results. While Disney has about $1.2 billion in cash, it represents about 1.71% of firm value and will have a negligible impact on the beta. We have ignored it in computing the beta for Disney's equity.

38 We first estimated the enterprise value for each firm by adding the market value of equity to the book value of debt and subtracting out cash. We divided the aggregate enterprise value by revenues for all of the comparable firms to obtain the multiples. We did not use the averages of the revenue multiples of the individual firms because a few outliers skewed the results. While Disney has about $1.2 billion in cash, it represents about 1.71% of firm value and will have a negligible impact on the beta. We have ignored it in computing the beta for Disney's equity.

Parks and Resorts

$6,412

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